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And the retailer is also improving its offerings at core Dick's stores with similar features. In April, Dick's is debuting nine redesigned Golf Galaxy stores and adding more technology to 62 others, with more remodels planned. The redesigned stores will offer tech-enabled golf simulators and putting greens, just like House of Sport, as well as custom fittings and golf lessons. DICK'S Soccer Shops will offer a high level of service from in-store soccer experts who are specially trained to help customers find the equipment they need and the right fit for their cleats to excel at the game. The Soccer Shops will feature a variety of updated in-store elements including an elevated cleat shop, licensed jersey cubes and soccer trial cages in select locations.
Consumer Products & Retail
DICK'S House of Sport will explore the future of retail through multi-sport experiences inside and outside the store, broad integration with the community, elevated customer service that will rely on passionate and skilled employees and enhanced technology for ease of connection with the brand. Further, it will showcase best-in-class athletic and outdoor apparel brands, a vast selection of footwear, the latest gear for team sports and top-of-the-line equipment for golf and fitness. Later this year, the Company will open its second DICK'S House of Sport location in Knoxville, TN. House of Sport stores also focus on deep integration with the local community through partnerships and events. Some locations have a field attached to the store that can be used for open play, clinics, league space or as an ice rink in the winter. The House of Sport concept, which first launched in 2021, aims to “explore the future of retail” through multi-sport experiences inside and outside the store.
Welcome to DICK’S House of Sport!
The field can double as an ice-skating rink in the winter that is open to individuals and local teams alike. Dick’s Sporting Goods (DSG DKS ) has introduced its new ‘House of Sports’ concept in two locations. It focuses on multi-sport experiences and elevated customer service. It is likely to be the blue-print for new stores and an influence on older stores. Each grand opening kicked off with an exciting, activity-filled weekend to help celebrate the launch of House of Sport in the local communities, including in-store and parking lot activities and games, mystery gift card giveaways and sweepstakes, and celebrity athlete appearances to commemorate the grand openings. CEO Lauren Hobart said in March that the concept will serve as a test-and-learn space, and the company will roll out the "most successful elements" into its core Dick's Sporting Goods stores, according to a Seeking Alpha transcript of the company's Q4 earnings.
Business Technology
Bird, McHale, Parish, Maxwell reunite at opening of Dick’s House of Sport at Prudential Center - Boston 25 News
Bird, McHale, Parish, Maxwell reunite at opening of Dick’s House of Sport at Prudential Center.
Posted: Sat, 20 Apr 2024 22:10:38 GMT [source]
It's a strategy that others in the space have used as well, including Nike, which has a slew of experiential stores, including House of Innovation and its Nike Live concept, which have influenced future brick-and-mortar openings and become a core part of Nike's strategy. Soccer is another area where the retailer is doubling down. Soccer shops in existing Dick's stores will feature specially trained soccer experts, an improved cleat shop and soccer trial cages in some places.
Store Hours
Each House of Sport store is approximately 100,000+ square foot and provides customers with an assortment of products along with in-store experiences including a climbing wall, multiple golf bays with TrackMan simulators, and multi-sport cages that can be used for baseball, softball, lacrosse and soccer. One of the initial stores features a 24,000-square-foot outdoor turf field and running track, a rock-climbing wall, a batting cage, golf hitting bays, a putting green and more. The House of Sport will include in-store experiences like a climbing wall, a batting cage, a putting ghreen, golf bays, an outdoor turf field and a running track, and of course, Dick's Sporting Goods' staple -- athletic products. Founded in 1948, DICK'S Sporting Goods is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. The retailer will open additional remodeled locations later this year. The concept promises to engage more with consumers while still staying in its lane of sports-focused retail.
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Toni Roeller, SVP In-Store Environment for Dick’s Sporting Goods, said in an interview, ”We started thinking about the fact that there’s no better time to evaluate how your brand shows up than when you already know that your brand is loved and is a big part of the customer’s life”. DICK'S Sporting Goods Warehouse Sale locations will offer deep discounts on customer-favorite footwear and apparel brands with hundreds of items 70% off or more. According to the retailer, its Johnson City House of Sport store is just minutes from the very first Dick’s store in Binghamton, N.Y., and is a brand-new location for the company.
The Ross Park location will be the company's fourth, as they've honed the concept in Knoxville, Minnetonka, and Rochester -- and from those locations, we get a glimpse of the future. DICK'S anticipates opening between 75 to 100 House of Sport stores by 2027. For more information about House of Sport, please visit dicks.com/houseofsport. After the success of its first three House of Sport locations, Dick’s Sporting Goods is accelerating its plans to add more than 75 to 100 of these concept stores nationwide by 2027. Following the store openings, DICK'S will have 730 DICK'S Sporting Goods stores nationwide in 47 states.
The House of Sport concept is different from those in a couple of big ways, though. The concept is not focused on selling products at a discount, like Overtime and Warehouse, and it also includes several experiential features meant to deepen its relationship with customers and offer services beyond just shopping. There are activities to entice sports enthusiasts of all kinds. Baseball and softball players can now find batting cages with automatic pitching machines to test out new bats or perfect their swings.
New sporting goods store with outdoor turf field planned for Beavercreek Mall - Dayton Daily News
New sporting goods store with outdoor turf field planned for Beavercreek Mall.
Posted: Tue, 06 Feb 2024 08:00:00 GMT [source]
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It's called House of Sport, and it's Dick's Sporting Goods' immersive sports venue. As we've watched the demise of Century II Mall and the slow erosion of Pittsburgh Mills, Simon Properties has been reinventing Ross Park Mall and what Dick's Sporting Goods is bringing to the north end of the mall will make it a one-of-a-kind destination. By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply.
This week, Golf Galaxy, the premier golf retailer owned by DICK'S Sporting Goods, launched its Better Your Bag sweepstakes, which offers athletes a... Dick's Sporting Goods has been on a store concept tear lately. The retailer in June debuted two different clearance-based store concepts, Dick's Sporting Goods Warehouse and Overtime by Dick's Sporting Goods, and has since expanded on its initial plans for them. In 2024, Dick’s said it will open several additional House of Sport locations, including stores in Boston, Mass. at the Prudential Center; Pittsburgh, Penn. at Ross Park Mall; and Salem, N.H. On the company’s first quarter earnings call in May, Dick’s CEO Lauren Hobart told analysts that the company’s omnichannel customer experience is at the heart of its growth strategies, with enhancing its “highly engaging” in-store service model as a top priority.
DICK'S offers its products through a dynamic eCommerce platform that is integrated with its store network and provides athletes with the convenience and expertise of a 24-hour storefront. For more information, visit the Investor Relations page at dicks.com. "These grand openings have been a superb way to introduce the House of Sport store to our customers in these markets," said Toni Roeller, senior vice president, In-store Environment, Visual Merchandising and House of Sport. "It's exciting that the feedback from customers has been so positive and the communities see the stores as a destination. We're equally excited about bringing House of Sport to more communities in 2024 and beyond." The first new addition was a regulation size 17,000 square foot turf field in Victor and a 24,000 square foot turf field in Knoxville.
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