Table Of Content
- SmartSites Digital Marketing Agency
- Brand & Digital Strategy
- We work with luxury, fashion and lifestyle brands looking to increase conversion & strengthen brand loyalty.
- Stunning Ecommerce Website Design Examples
- Everything you need to know about ecommerce web design
- Can I build an ecommerce website on my own?

With a simple homepage that accurately represents your brand, you can keep users engaged on your ecommerce website longer and boost your brand awareness. Now that you know the answer to “what is ecommerce web design,” let’s go over why good web design is essential for the success of your ecommerce site. Hick-Hyman’s law states that whenever you give too many options, users can deviate from taking the actual intended decision. Hence to minimize this risk, we tend to reduce the number of options to make users feel at ease.
SmartSites Digital Marketing Agency
Premium Teas is a wonderful example of how to take a sophisticated product like tea and transform the website that sells it into something equally sophisticated. By focusing on letting the white space do the work, the design is clean, with plenty of high-quality images to showcase the products on the commerce site. Helbak puts its products front and center with a minimalist design and a bright color scheme that doesn’t make you feel like you’re looking directly at the sun.
Brand & Digital Strategy

Founded in 1962, this eCommerce business establishes itself as offering sophisticated, modern, and high-quality homeware. If you are searching for an example of how you can include your product, its features and social proof, Zugu Case can help. Their home page takes a longer format to ensure that all the important information gets shared. What we also like about this design is how the color of the background changes each time that a new chocolate bar is introduced.
We work with luxury, fashion and lifestyle brands looking to increase conversion & strengthen brand loyalty.
Done correctly, this process also contains critical activities that can significantly reduce costs and satisfy a business’ key metrics for success. In this age of information, mobile phones are no longer a trend, but a necessity. Our designers craft user experiences and make them compatible with every platform. As we also stand out as a responsive web design company we invest in the crucial aspects of web design content, given the limited real estate on smaller screens. As your business grows, your web design software should grow with you.
Create a Prominent Search Bar and Keep It Visible
Specto Design works with clients throughout California including LA, San Diego, San Francisco, as well as internationally, including the UK and Germany. When choosing a Shopify eCommerce agency, your business should consider their experience and expertise, as well as their portfolio of previous work. It's also crucial to look for an agency that offers a range of services, including website design, development, and optimization, as well as marketing and branding services.
How To Build An E-Commerce Website (Guide) - Forbes
How To Build An E-Commerce Website (Guide).
Posted: Wed, 13 Dec 2023 08:00:00 GMT [source]
Stunning Ecommerce Website Design Examples
Using the Expanse Theme by Archetype Themes we created an e-commerce destination that feels sincere, intuitive and immersive. We specialize in using headless CMS architectures to build websites and applications. Our team has expertise in working with popular headless CMS platforms such as Contentful, Strapi, Sanity, Prismic, DatoCMS, Webiny, and TinaCMS. However, we are always willing to work with the CMS that best meets your needs and requirements.
Your website design influences 75% of your store’s credibility, and you have less than one second to leave a first impression. That means perception is everything, and your customer’s perception is a reality that matters. Everlane is a clothing retailer that sells primarily through its website. So, as you might imagine, the website utilizes the best design elements to make browsing selections a breeze.
This business-to-consumer (B2C) company has a few stand-out features helping users find the perfect eyewear, such as a virtual try-on tool. Skullcandy’s website is a great example of how to use color effectively. Their website design also strikes the right balance between text and visuals. The use of high-quality product photography helps to communicate to visitors that this brand is all about quality. All in all, the website is easy to use and offers a seamless experience for visitors by keeping them engaged at every part of the journey. Squarespace makes it easy to look like an expert from the beginning.
The homepage includes a slideshow that highlights their products immediately, with a number of small details that entice buyers. Some of the best visual elements to include on your ecommerce website are infographics, videos, and images. Videos are especially great to have on your ecommerce website because 90% of users say that watching videos helps them make a purchasing decision. Another important ecommerce web design element to consider is your navigation.
Keep learning from your experiences, be ready to experiment and make changes when required. Before you actually start building your e-commerce website, you need to be clear about your business needs for building a website. When it comes to choosing and setting up a payment gateway, many online retailers opt for third-party tools such as Stripe or PayPal to make the process easier and more secure. If you are redirecting the customer to other websites, you must ensure that the data is fully encrypted before transfer.
Elevate your eCommerce game with expert tips, data insights, and inspiration from the best in the business—all delivered right to your inbox. Learn how proactive shipment tracking delights your customers, reduces WISMO tickets, and optimizes delivery performance. Remember, while you can learn a lot online, it’s always best to seek legal counsel and get advice tailored to your needs and market. There are plenty of options to ensure that you find something you love within your price range.
These are signals to potential customers that your brand is trustworthy. Without an efficient ecommerce website, you could miss an opportunity to increase product awareness and elevate your digital brand. An optimized design improves product visibility, increases store traffic and provides a personalized user experience.
Design isn’t only about the appearance of your store but how it makes your customers feel. Your ecommerce business must provide a unique experience that creates an emotional tether between your buyers and your products. You want customers to envision your product in their daily life and make it easy for them to justify their spending habits. The best ecommerce website is one that is easy to use and should seamlessly guide your visitors through the online experience.
Volusion is an all-in-one online selling platform that lets you create, manage and expand your store with ease. When designing an e-commerce site, it is not just about building a website but creating an online shopping experience that will convert passive shoppers into paying customers. With Shopify’s website builder, you can select from a number of pre-designed themes and customize the look, or build your own theme if you have web design experience. Check out the top ecommerce website designs to see which key elements you should consider when designing your online store.
But in addition to great photos and product descriptions, the site has fun energy with images of smiling, welcoming people and elements of movement throughout. Kings Coast Coffee Company has also invested in a seemingly endless supply of high-quality product photos that display individual products. They incorporate lifestyle shots that act as vibrant scenes to balance the negative space and draw the target audience into the brand. Beats By Dre needs no real introduction, as the brand is fairly well known. But, with headphones – it’s all about the sound – so promoting them visually is a bit of an undertaking.
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